by One drawback to posting your freelance profile on different websites is the writing work involved. Each site expects you to come up with something fresh and lively. How will you spin your services for a new angle, when it feels like you’ve written and rewritten this copy a thousand times? Today I’ll share how to write your freelance profile, fast.
First, take the pressure off. Your freelance page doesn’t have to be Pulitzer prize-winning material. But it should effectively convey your expertise and detail your services. This way, you can match with potential clients who want what you have.
Strategize Your Freelance Services Page Content
Decide what your specialty will be. You might be tempted to generalize, but don’t. Focus on 3 aspects of what you do:
- State the service category (design, copywriting, marketing, etc.)
- Name the niche (food, finance, psychology, etc.)
- Get specific (SEO, social media, newsletters, websites)
Incorporate these specs into your service description: “Newsletter Copywriting for the Cooking and Food Niche” – then explain what you mean in 2 or 3 sentences.
Write Your Freelance Page Today Using This Simple Formula
Grab this foolproof method when you’re hit with writers’ block, but know you need to get your freelance profile up fast.
- Write a short intro hook. Pique curiosity and capture attention, while including keywords related to your service.
- Bullet out your skills. Strong writer, award-winning graphic designer, etc.
- List the benefits of working with you (“what you get”). Deadline-conscious, attentive to details, creative, professional.
- Name the programs and tools you use in your business. “I work in WordPress, InDesign, MS Office, Base Camp.”
- Describe how you’ll approach a new project. “First we’ll discuss your needs and how I can help…”
- Invite readers to reach out. “Get a project quote today.”
What Else to Include in Your Freelance Porfolio Page
Other possible areas to cover if you need to add more content:
- List the types of projects you handle.
- Link to one or more porfolio pieces.
- Explain the process you use, from onboarding to the final proof.
- Add testimonials from past clients.
- Share case studies.
Freelance Profile Creation: Best Practices
- Keep it simple. Clearly state what you do and who you help.
- Use keywords. Target a single phrase for every page or post you publish.
- Be solutions-oriented. Your future client has a problem. How will you help solve it?
- Balance the writing. Use everyday language peppered with professional terminology.
- Add lists. The internet loves lists, so plan to tuck a few of these into your profile description.
Post Now, Perfect Later
Short on time? Don’t fret. Just get something up there, and tweak it later. Most creative professionals uphold high standards. This is an admirable quality, and it means you’ll do great work for clients. But don’t let your perfectionist mindset stop you from posting your freelance profile.
The web can take 2 or more weeks to index a page. Then, you must wait until a website builds out their content, before the site even starts coming up on search engines.
This time lapse before anyone even really sees your page gives you plenty of time to get some content out there. The web needs to first detect the content before it’s digested and assimiliated. Search engines will discover your page only after you add the keywords. So slip them in now, then fine-tune and fix on another day.
How to Handle Multiple Freelance Profiles on Different Sites
You might feel like you’re running out of ideas. Having your profile listed on different sites gives you the opportunity to reach multiple audiences. Target each profile for a different type of client or project. Maybe you specialize in four different niches, or would like to advertise services for 6 types of projects.
Outline your profile for each site where you plan to advertise your freelance services. Then, drill down into the details for each.
It’s Free to Post Your Freelance Profile on Giggity.co (for now)
We are currently accepting freelance applications. Join our upstart project on Giggity.co. Apply here.